ClickZ’s Kate Kaye chatted with Acxiom CMO Tim Suther at Advertising Week in New York last week. One of Suther’s pet issues relates to the application of data. Marketers tend to silo their data gathering and use. “But why?” he asks. They should employ data gathered in one channel to others, not just in the channel from which it was derived.
Read more about Acxiom and Suther’s insights on data-driven marketing.
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and ... read more