Internet ad spending continued to rise in the first half of 2012, according to Nielsen’s quarterly Global AdView Pulse report.
Overall growth came with substantial strides in Internet ad spending for emerging markets. The Middle East and Africa enjoyed a 30.3 percent jump in spending, while Latin America saw its spending rise by 20.6 percent. Despite an overall down quarter for ad spending, Europe also saw strides in its Internet ad spend growth with an 11.2 percent leap.
Internet ad spending growth came with a 2.7 percent jump in overall ad investments. According to Nielsen’s study, overall ad spending was up in the second half of 2012. Those figures come with ad spending growth for all major sectors excluding magazines.
Nielsen says that magazine ad spend growth failed to gain traction in both North America and Europe. North America saw a substantial reduction in magazine ad spending with a 3.9 percent drop for the quarter, while Europe’s magazine ad spending also fell with a 6.9 percent reduction for Q2. Overall, global magazine ad investments were down 1.3 percent.
Television only saw a modest increase in ad spending with 3.1 percent. While television ad spending failed to gain much traction for the quarter, it still takes the majority of advertising dollars with 61 percent of global ad investments.
The study shows that emerging markets are a growing recipient of television advertising dollars with a 30.1 percent increase in television advertising spending going to the Middle East and Africa.
Nielsen’s figures show that while Internet ad spending is on the rise, it was unable to exceed last quarter’s growth margins. The first quarter this year saw substantial increases for Internet ad spending with a 12.1 percent jump overall.
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with ... read more
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ... read more
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last ... read more