AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands

Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands.

Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands.

AKQA will be responsible for the brands’ online marketing campaigns, mobile campaigns app development, content creation, and potential future partnerships. The new role means AQKA will work in tandem with the brands’ current traditional marketing agencies of record.

“The importance of being able to connect with consumers digitally is at an all-time high, and AKQA has demonstrated they have the expertise and strategic insight needed to elevate our digital efforts to a new level,” said Anheuser-Busch’s VP of U.S. Marketing Paul Chibe.

“Our traditional marketing remains second-to-none, and our partnership with AKQA will ensure we have the world-class digital marketing to match.”

Prior to AKQA’s hiring, digital marketing was handled entirely by Anheuser-Busch’s traditional marketing agencies of record. Budweiser was handled by Anomaly, Bud Light by Translation, and Stella Artois by Mother. With the new agreement AQKA will work in tandem with those firms to spearhead digital marketing efforts for the brands.

“We are excited about our partnership with Anheuser-Busch to invent the future of brand and customer connections,” said AKQA Chairman Tom Bedecarre.

“Fueled with imagination and innovation, we look forward to collaborating with Anheuser-Busch to contribute inspirational work.”

The team-up marks AKQA’s second major deal this year. Last May, the firm reeled in the digital account of Verizon Wireless. The deal reportedly led to AQKA hiring 100 new employees.

AKQA was also acquired by WPP last June. The deal added to a recent string of acquisitions by WPP.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource