AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising customers, the holding companies and advertising agencies. He will also lead AOL’s Digital Content NewFront.
In his new role, Bamberger will be responsible for advancing AOL’s advertising partnership efforts, building creative solutions across platforms, and identifying new revenue opportunities for agencies and their clients.
Reporting to AOL senior vice president Jim Norton, he will drive the company’s industry relationships with the 3A’s; the Interactive Advertising Bureau (IAB), the American Advertising Federation (AAF), and the Association of National Advertisers (ANA).
Bamberger joins the AOL team from MEC where he was president of digital in North America. He led MEC’s digital practice and was responsible for the agency’s offerings across digital, social, search, mobile and emerging platforms.
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