ClickZ’s Melanie White catches up with Mel Carson, founder of Delightful Communications, at SES Chicago. Carson gives his top tips on brand engagement for digital marketers and also explains why he believes digital PR is so important.
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
As video content increases, it’s time for brands to understand their consumers, in order to deliver the most relevant ads to them. ... read more
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting ... read more
When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.