ClickZ’s Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore.
Hafiz gives his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he believes marketers make in mobile measurement. He also reveals the brands/ industry that he believes are executing mobile really well.
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact one another.
How to stay lean, mean and fit for purpose with minimum viable product (MVP) and working backwards.
I came to London for Shift, flying with Norwegian Airlines for the first time. It was also my best flight, from a digital user experience standpoint.
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.