The Mobile Marketing Association (MMA) has appointed several business leaders to the global board of directors. This is separate from the standard nomination process to elect members to both the global and regional MMA boards, which will conclude in June. The MMA global board of directors represents senior directors across the entire marketing, technology and advertising spectrum.
The appointed members of the MMA global board of directors include; Videology chairman and CEO Scott Ferber, Flurry president and CEO Simon Khalaf, Urban Airship CEO Scott Kveton, xAd founder and CEO Dipanshu Sharma, AdChina founder and CEO Alan Yan.
In addition, the MMA also appointed executives to its regional board of directors. These include; APAC: AdChina founder & CEO Alan Yan; EMEA: Collider Media SVP Theo Theodorou; North America: xAd VP of marketing Monica Ho, Flurry VP of marketing Peter Farago, and Urban Airship CMO Brent Hieggelke.
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
Empathy maps help project teams get into the head… or shoes of their target customer to understand how they are feeling about ... read more