Marin Software went public today. The online advertising management platform’s initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares.
Marin stock (MRIN) was trading on the New York Stock Exchange $17.38 as of this writing.
“We’re saying we’ll lose money through 2015, and some investors just don’t want to invest in a money-losing company,” Lien said. “But masked in those losses are our high growth rate, our spending on sales and marketing and R&D that will help us make money in the future. The investors who took the time to understand our per unit economics realized how we could become a leader in an under-penetrated market, and they put in orders.”
The San Francisco-based company provides software that allows marketers to track and optimize paid advertising campaign performance on multiple platforms, including Google, Bing, Facebook, and Baidu.
This article was originally published on http://searchenginewatch.com/sew/news/2257014/marin-software-raises-usd105-million-in-ipo.
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity ... read more