VIDEO: The Drive Towards Convergence Analytics

ClickZ’s Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. 

Edwards gives his thoughts on what is driving convergence analytics. He also discusses some of the key findings from the joint report, Convergence Analytics: Digital Measurement and Transitionthat was released at SES New York last week. 

https://youtu.be/_-Mc7Jq-4hg

Related reading

Report: millennials are more likely to share an ad (but also to mute it)
A graph showing a small pile of money at one end and a larger pile at the other, with an ascending line connecting the two.
hp
A cartoon depicting web analytics. It shows a bubble with the letters WWW in it, surrounded by "click! click!". An arrow leads from the bubble to a notepad with graphs and charts on it. Another arrow leads to a chart on a piece of paper, with a lightbulb next to it, which leads on to a spanner with the words "tweak! tweak!" next to it. In the bottom left corner is a box with four bullet points in it: gather, report, analyse and optimise.