ClickZ’s Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics.
Edwards gives his thoughts on what is driving convergence analytics. He also discusses some of the key findings from the joint report, Convergence Analytics: Digital Measurement and Transition, that was released at SES New York last week.
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking ... read more
What is a data management platform (DMP) and how can this tool help improve digital marketing efforts?
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. ... read more