Native advertising has been big news recently as the industry is trying to figure out if it is the next big thing or just the flavor of the month.
ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at StumbleUpon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising.
Newland and Perelman also talk about the most important elements to consider when creating advertising coupled with editorial. They discuss the issues around consumer trust, as well as the role that old fashioned creativity plays in the new world.
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
Analyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers.