ClickZ’s Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency’s partnership with Adobe. MRM has worked with Adobe for two years and has enjoyed a successful collaboration during that time.
According to Jacobs, the new Adobe Marketing Cloud, has “finally brought to the world, exactly what solution providers needed in order to deliver”.
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity ... read more