ClickZ’s Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency’s partnership with Adobe. MRM has worked with Adobe for two years and has enjoyed a successful collaboration during that time.
According to Jacobs, the new Adobe Marketing Cloud, has “finally brought to the world, exactly what solution providers needed in order to deliver”.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.