ClickZ speaks to Jonathan Nelson, chief executive of Omnicom Digital, and Dianne Wilkins, chief executive of Canadian- based ad agency, Critical Mass.
Nelson says that Omnicom is pushing its core-portfolio company’s to become more digitally centric. “We are definitely seeing a digital acceleration… we are trying to do more media mix models,” he says.
Wilkins talks about the success of a campaign launched by Critical Mass mid-last year. Following the reveal of the 2013 Nissan Pathfinder concept, the agency debuted a fully immersive experience of the vehicle’s interior, fueled by an innovative use of Microsoft’s Kinect for Windows technology.