Who hasn’t watched those AT&T ads with the cutest kids saying the silliest things and not giggled and “awwwed” at the screen? Totally adorable, right?!
Well the popular campaign entitled, “It’s Not Complicated,” has been expanded in celebration of Mother’s Day on Sunday. With a new execution from the creatives at BBDO, moderator Beck Bennett is back but is now asking the kids “Who gives the best hugs?” Watch the ad below for answers that are bound to leave you cooing.
The ad, which is again directed by Caviar’s Jorma Taccone, will air today through to Mother’s Day, and will also contain a digital component called “AT&T Mother’s Day Card Maker” that lets individuals personalize an e-card that can be shared via social media sites such as Twitter and Facebook, or via email.
The video cards (with the ad incorporated) will end with the words: “To the best mom ever,” and will be signed, “Love,” followed by the given names provided by users.