Chris Cobb, creative director at SapientNitro talks to ClickZ at South By Southwest (it has taken a while to get this video up but we loved what SapientNitro were doing so much that we still wanted to share with you!) about some of the work the agency has been doing recently.
Cobb says that there has been a focus on pushing clients to incorporate digital into physical spaces.
He also gives details on SapientNitro’s ‘Summit Outfitters’ – the fictitious retail brand set-up to bring a user’s journey to life.
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
The past month has been filled with big management changes at Twitter, Taco Bell, PayPal, Havas Worldwide, DigitasLBi and Google.