Yelp announced a new feature called “Wordmap” that allows users to search cities by keyword so they can discover (or avoid) certain areas they live in or would like to visit. This heatmap works by extracting keyword density of Yelp reviews all over a city, and the patterns in the maps are pretty entertaining, at the very least.
Yelp, first, I want to thank you for allowing me to identify the hipster areas of cities I visit ahead of time. I can’t tell you how much trouble that’s going to save me. I checked the validity of the information against L.A.’s hipster mecca, and yep, it’s accurate:
You can also cross-reference the hipster area with the “PBR” search, just to verify where the largest concentration of hipsters will be at any given time in the neighborhood:
And here’s yet another area I can avoid, thanks to Yelp:
Yelp even caters to bacon lovers:
All in all, the new Yelp Wordmap is a really useful tool for identifying the areas of a city I want to stay away from, and some I’d like to see more of.
What do you think about Wordmap?
This article was originally published on http://searchenginewatch.com/sew/news/2279343/yelps-new-wordmap-helps-you-avoid-hipsters.
This post was previously published on Search Engine Watch, but we thought the ClickZ audience would appreciate it… Reporting live from Connect, ... read more
A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social.
QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.