Possible Worldwide, a WPP Digital company, today named Eric Wong to the position of managing director, Greater China. Based in the agency’s Shanghai office, he will be responsible for leading agency operations across Greater China.
Before joining Possible, Wong served as managing director of TBWA Group’s IntegerChina agency where he launched the firm’s presence in the China market. Over three years, he is credited with growing the business from a staff of two to a staff of 30. Clients there included Wrigley, Pepsi, Levi’s, P&G, Snickers, 7 Up, Doritos, and Carrefour.
Previously, Wong was group account director at TBWA Group’s TequilaChina where he led customer relationship management and integrated marketing campaigns for clients Chivas Regal 12, Haagen-Dazs, PIOMBO (Zegna Group), and TNT Worldwide.
In an appointment in the U.K., Possible World named Deborah Womack to the role of senior director, relationship marketing in the London office. She will serve as a lead in the firm’s relationship marketing practice. Womack previously worked at digital agency LBi where she was UK CRM practice director.
“Both Eric and Deborah have shown superlative ability in helping brands achieve outsized results by creating programs and experiences that engage consumers on a fun, useful and memorable level,” said Trevor Kaufman, global CEO of Possible Worldwide, in a prepared statement.
In February 2011, WPP merged four of its digital agencies – Schematic, Bridge Worldwide, BLUE, and Quasar – under the new name, Possible Worldwide. Headquartered in New York, Possible operates 19 offices worldwide, with major operations in London, Shanghai, Delhi, Singapore, São Paulo, Dubai, Los Angeles, Cincinnati, and Nairobi.