Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012.
The report shows that ad spend has dropped in Europe, remained stagnant in North America, and marginally increased in the Middle East, Africa, Latin America, and Asia-Pacific. In the Middle East and Africa spending grew by 2.9 percent during the first quarter of 2013, continuing the recovery from the advertising decline early last year. But the region has also been affected by the political unrest in Egypt, which has always been one of the largest markets for the region. Ad spend has declined by 20 percent in the country.
Latin America saw growth of 11.9 percent during Q1, and spending grew in all countries in the region.
Asia-Pacific also saw growth in ad expenditures, with 5.8 percent in Q1. The top performers in the region were China, Indonesia, and the Philippines, which all saw around 20 percent growth. Japan was the only country in the region where ad spend decreased.
With the ongoing economic troubles in Europe, ad spend continues to decline. The report speculates that it is unlikely that Europe will recover from its economic challenges any time soon.
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting ... read more
Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that simple.
Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with ... read more
High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ... read more