Pinterest Becomes E-Commerce Contender With Introduction of Price Drop Alerts
Pinterest is adding a new feature that alerts users when prices on pinned items drop.
Pinterest is adding a new feature that alerts users when prices on pinned items drop.
Pinterest is transforming. The site that has always been the place to pin your visual wishlist with items that you might just be able to afford in about 10 Christmas’s time (if you’re lucky!), is now turning into a true e-commerce player. Starting yesterday, the social network has added a new feature that alerts users when prices on pinned items drop.
In May, Pinterest introduced “Rich Pins”, a feature that allowed users to post detailed information about an item, such as the originating image site, product purchase information, or ingredient listings for recipes. Although other users were able to repin these details to their account, nobody was able to tell if an item had dropped in price. But not anymore, price drop email notifications will solve just that.
In order to receive these email notifications, users do not have to do very much – they will be automatically generated and rolled out to accounts in the next few weeks. Pinterest will send these sale alerts through aggregated and summarized emails, so as to prevent users from getting spammed.
Adam Dacosta, social media manager for marketing agency, Amplify, says this is a good move for Pinterest as it makes pins more useful for pinners, whilst also bringing in more shopping dollars for businesses.
“It is a very clever move. Up until now Pinterest has always been seen as a place for consumers to share visual ideas. As the site develops into a place where consumers can look for updates and deals on their favorite products, more business and brands will flock towards it, which will eventually generate money for Pinterest. It is definitely heading down the road of an e-commerce contender,” he comments.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceJenna Landi, Head of Brand Insights at Pinterest unpacks consumer insights, trends, and the marketing essentials Read More...
View articleEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleOn March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of ...
View articleWhile it typically conjures up images of consumers clamoring for deals on big ticket items, American retailer Walgreens is hoping that this year it ca...
View articlePinterest has a lot of potential for ecommerce, and seems more suited for retailers than some other shopping channels. It was original...
View articleSimon G Jewelry has a 25 percent share of voice in the jewelry space, as a result of a social audit that took the brand's social strategy to the next ...
View articleBrompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the messa...
View articleFacebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic a...
View article