Twitter has appointed ex-Ticketmaster chief executive Nathan Hubbard as its first ever head of commerce. Based in San Francisco, he will report to Adam Bain, Twitter’s head of global revenue.
According to Bloomberg reports (and a tweet from Hubbard earlier today confirming the appointment), Hubbard will focus on encouraging retailers to use Twitter to enable shopping via short postings on its social website. Included in this remit, will be the emphasis on Twitter’s Cards feature and the presentation of products in the best way possible. The streamlining of purchasing procedures is thought to also be at a priority.
To me, Twitter is a cardiogram of the passion of the live moment. So I’m excited to announce I’ve joined the flock as Head of Commerce!
— Nathan Hubbard (@NathanCHubbard) August 27, 2013
In an interview with Bloomberg, Hubbard notes that Twitter will be partnering with retailers to sell digital and physical goods on the platform, helping them to “use Twitter to sell [them] more effectively”.
At the time of publishing, Twitter was unable to comment on the appointment directly with ClickZ.
Hubbard left Ticketmaster earlier this month, where he was responsible for overseeing a $75 million overhaul of the unit’s online technology business.