Google has updated its shopping experience for users in time for the holidays. Now at Google Shopping, users can access new product details, keep track of items they’re interested in with Shortlists, and get a better look at the products they’re contemplating purchasing, no matter what device they’re on.
Google explained the functionality in its announcement:
“Click on a product to preview details like sizes, colors and description, and find out if it’s available at a nearby local store. If you see an item that’s almost perfect but not quite, click to view ‘visually similar’ items.”
Google Shopping also has a 360-degree product tour for many of its items, to help make the online shopping experience a bit more realistic.
Don’t forget Shortlists, Google said, to help you curate the products you’re considering, and for sharing those ideas with family and friends to help them shop better, too.
“Your shortlist now also stays with you at the top of each page while you browse Google Shopping, so you can keep track of items as you go,” Google said in its announcement.
If you’re curious about what kids products are trending, Google listed the top toy searches on Google Shopping:
- Rainbow Loom
- Minecraft Legos
- Monster High Sets
- Doc McStuffins Playsets
- Nerf Rebelle Heartbreaker Bow Blaster
Google also noted search interest is showing that some toys you likely remember from your childhood are popular once again this year, including:
- My Little Pony
- Barbie Dreamhouse
- Ninja Turtles
- Easy-Bake Oven
“Once you’ve got something for everyone on your shopping list, we encourage you to buy something for yourself. You’ve earned it,” writes Karen Corby, senior product manager for Google Shopping.
This article was originally published on http://searchenginewatch.com/sew/news/2308609/a-new-google-shopping-experience-in-time-for-the-holidays.
A report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact ... read more
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.
Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on ... read more