Following up on the recent Federal Trade Commission workshop on native advertising and the Interactive Advertising Bureau’s timely release of its Playbook to standardize publishers’s native ad practices, ClickZ speaks with Michael Lebowitz, chief executive of the agency Big Spaceship. Lebowitz sits on one of IAB’s main committees, whose recommendations are taken into account by the IAB’s Native Advertising Task Force.
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ... read more
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
Marketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: display, video, ... read more