Following up on the recent Federal Trade Commission workshop on native advertising and the Interactive Advertising Bureau’s timely release of its Playbook to standardize publishers’s native ad practices, ClickZ speaks with Michael Lebowitz, chief executive of the agency Big Spaceship. Lebowitz sits on one of IAB’s main committees, whose recommendations are taken into account by the IAB’s Native Advertising Task Force.
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
Understanding the value of a quality visual marketing strategy is essential for digital advertising success.
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.