As we look ahead to the new year, ClickZ asked a number of industry experts (including the president of global marketing and innovation at Dunkin’ Donuts, the global chief marketing officer at Havas Worldwide, and the vice president of sales and marketing at Buzzfeed, to name but a few!) what they believe all digital marketers should be focusing on in order to achieve maximum ROI in 2014. Here’s what they came up with:
Mother’s Day is big business for brands of all kinds. The National Retail Federation reports Americans spent upwards of $170 each on gifts ... read more
At ClickZ Live New York, we spoke with Hilton Worldwide's Melissa Walner about the brand's digital spend balance and the challenges of infrequent interaction.
There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the artificial world closer to reality.