RS Components: Developing Omni-Channel Marketing Across Markets [Video]

Is there a difference between omni-channel and multi-channel marketing? More importantly, how can a company implement and get buy-in within the organization and across markets?

Watch the video interview below as Desmond Teo, senior digital ad manager, APJ for RS Components share the challenges and experience in becoming an omni-channel marketing organization, including trends he’s on the lookout for the new year.

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