“Creating great content is just half the story”, says Jamshed Wadia, social media strategist for Intel Asia Pacific.
There’s been an emphasis on content marketing in the past few years, but it has only been on marketers’ radar in the region as of last year.
An annual Adobe study on digital marketing performance for 2013 revealed that strengthening digital marketing content strategy was the second priority after social optimization or community growth and engagement.
The study pointed out that content strategy wasn’t even noteworthy among marketers in the previous year of the 2013 survey.
Watch this video interview as Intel’s social media strategist for the region explains why this will be the year of content distribution and how his team will go about making it a priority.
2016 may have just begun, but marketers have wasted no time deploying kickass social campaigns. Here are five of our favorites. To debunk ... read more
Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part.
This post was previously published on Search Engine Watch, but we thought the ClickZ audience would appreciate it… Reporting live from Connect, ... read more