VIDEO: SingPost Bets on Omigo to Capture Lion’s Share in Southeast Asia

Singapore Post might be seeing its letter-mail volume business diminishing but the 150-year-old institution is quietly strengthening Omigo, its e-commerce unit, with ambitions to become Southeast Asia’s top e-commerce player in the region.

Omigo rolled out an e-commerce portal last October and offers an end-to-end e-commerce solution from warehouse to delivery for companies such as adidas, Quicksilver, and Groupon Australia, among others.

SingPost also poached Terence Pang, popular shopping site Zalora South East Asia’s managing director and co-founder to support its e-commerce business in December.

Watch this video as Marcelo Wesseler, senior vice president for Singapore Post predicts three key e-commerce trends for 2014 and how e-commerce differs across Asia Pacific. His colleague Roland Oberdorfer also weighs in on search marketing trends for e-commerce marketers.