They share their views on the importance of innovation in marketing and advertising. And they also explain, among other things, Isobar’s choice to partner with MIT Media Lab, and what it means for them and for business.
Next week’s Isobar U.S. interview will tackle the tricky question of the chief information officer-chief marketing officer couple, as digital has brought data and creativity together in a way that has never been seen before.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
Sport England wanted to encourage women to increase their physical activity, so it created the campaign ‘This Girl Can’ and its authenticity ... read more
Should you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context.
GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing ... read more