Discount retailer Target has unveiled its latest designer collaboration – this time, the brand is working with three Pinterest users, in a move it says “celebrates a new era of tastemakers.”
Three of what Target describes as “the platform’s most influential pinners” will create a series of party-planning collections to make throwing a “beautiful, hand-crafted party” easy, a Target rep says.
The Pinterest users – Joy Cho of Oh Joy!, Jan Halvarson of Poppytalk, and Kate Arends of Wit & Delight – will each create limited-time collections with staggered launches throughout 2014. The products will include party décor, paper products, and serving pieces “designed in their signature aesthetic,” Target says.
Cho, who has 13.7 million followers on Pinterest, kicks off the inaugural collection with a focus on spring on March 16.
“Known for her bold use of color and pattern, and a keen eye for detail, Joy’s collection is inspired by a modern garden party and includes everything from whimsical banners and sparkly party hats to gold-rimmed cups that range in price from $3 to $25,” Target says.
Halvarson and Arends will follow with their own collections in June and September. Halvarson has 8.3 million followers; Arends has 2.7 million.
Citing Pinterest’s figures, Target says there are more than 700,000 party-planning-related items pinned every day.
“We always aim to offer guests products, services, and experiences that are engaging and have a ‘wow’ factor,” the rep says. “With this industry first collaboration, we want to make party-planning easier for our guests with beautifully designed, coordinated, and affordable products from three of their favorite pinners.”
A page on Target.com will launch after February 16, the rep says.
Richard Herd attended our Shift London event to discuss how video content can increase engagement on digital platforms and the way FoodTube has ... read more
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more