#Oscars Night Is on for ABC and Twitter
Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy Awards on March 2.
Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy Awards on March 2.
Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for a Twitter Amplify packaged real-time coverage of the much-awaited Oscars on March 2.
Tweets will originate from @TheAcademyhandle and will be hashtagged #Oscars (what else?), only to be amplified by ABC’s other accounts. The cross-branding component will be provided by Samsung Electronics, who is sponsoring 10 tweets. Not more.
That’s right – if you say Samsung and Twitter in the same sentence, you’re talking #selfies, and Twitter will certainly ride the wave. Not unlike the Grammys, Twitter mirrors will be available in the green room of the Academy Awards for artists to immortalize their own selves for fans, thereby hopefully sparking high levels of engagement on social networks.
As part of the Twitter Amplify deal, for which no amount was disclosed, Twitter’s partners are ESPN, Turner Sports and the NBA, Viacom, BBC America, The Weather Channel, A+E Networks, Discovery Communications, and Major League Baseball.
This first event is a stepping stone for the Twitter-ABC pairing, who are expected to then further expand their partnership.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceSEISO guide to test the latest Google Ads features and let them work for you Read More...
View articleWhat’s in store for out-of-home (OOH) advertising in 2021? Here are four major trends to consider before finalizing your marketing plans for the year ...
View articleNextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...
View articleBrands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read More...
View articleInteractive 3D applications like configurators offer an exciting new way to engage users who are bored with traditional digital tactics. A few industr...
View articleStrengthen your advertising with tactics that influence consumer behavior across every stage of the purchase journey. Read More...
View articleJulie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make i...
View articleColorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign ...
View article