March is already upon us, which means ClickZ Live New York is rapidly approaching.
The 2014 agenda offers a range of keynotes and sessions on customer engagement and attaining maximum return on investment (ROI) through online marketing efforts.
That includes the Afternoon Keynote Panel on Wednesday, April 2, “Digital Innovation Insights Driving Big Brand Awareness,” which looks at how agencies are making digital innovation the next creative breakthrough for brands.
Panelists include: John Baker, president of marketing communications brand JWT; Jordan Bitterman, chief strategy officer for North America at media and marketing services company Mindshare; and John Burke, vice president and digital strategist at Entrée Health, an access and reimbursement agency with a focus on the healthcare industry.
Aaron Kahlow, chief executive (CEO) and founder of the Online Marketing Institute, which provides online marketing training, will moderate.
This session covers virtually every aspect of digital marketing, including what drives success and how to avoid failed thinking. It will also encourage brand and small-business marketers to think outside the proverbial box.
According to Kahlow, several factors impact digital marketing for the agency and brand today.
- Understanding the technology fundamentals of mobile, social, retargeting, and cross-platform integrated marketing so innovation can then spring forth from that core knowledge.
- Having the right benchmarks and figuring out how to drive engagement to track back to actual sales.
- Realizing the frameworks of content marketing (for example, asset audit, keyword research, user personas, and segment strategies) need to be established before creating content.
For his part, Burke says the panel will share insights into cutting-edge thinking, such as being channel-agnostic and leveraging the right channel in the right way for the audience and objectives of the campaign, adding that context is critical to making campaigns effective.
Kahlow encourages attendees to reach out to him on LinkedIn to share questions ahead of time or simply to connect on a mutual passion for digital.
Also be sure to stick around after the keynote – ClickZ parent company Incisive Media is sponsoring an Agency Happy Hour.