The recent activity in the IPO (Facebook, Twitter) and M&A markets (Yahoo – Tumblr, Facebook – WhatsApp) highlight the fact that there is an increasing economic value in social platforms, and sharing has become part of the formula.
Sharing, and social activity in general, is the purest expression of a consumer’s interest and can lead to an abundance of advertising and content opportunities. The amount of digital content people are sharing globally has increased ninefold between 2006 and 2011, to nearly 2 trillion gigabytes, and is predicted to continue growing exponentially.
ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new “sharing currency” and the implications that this has for brands and marketers. “It’s a great environment for them,” he says. “It gives them new environments to advertise in and there’s a strong ability to monetize.”
See below for the full video interview with Abrahamson. He also speaks about the social platform that has seen the most growth over the past couple of years, and no, it’s not Facebook or Twitter.