Oreo is back at South By Southwest (SXSW) in full force this year with a very cool (even if I do say so myself!) interactive social experience for cookie fans. Dubbed the “Trending Vending Lounge,” Oreo’s vending machines print out customized cookies based on trending Twitter conversations, using the hashtag #eatthetweet. Users are able to choose from 12 flavors and colors of crèmes as they watch their cookie being built in just more than one minute, using 3-D printing technology.
ClickZ caught up with Bonin Bough, vice president of global media and consumer engagement at Mondelez International (Oreo’s parent company), to find out more about the experience and the idea behind it.
“We wanted to create a customized consumer experience based on what is trending on Twitter. It’s a bridge between real-world events with online conversations. We see this as the future of connectivity – a journey from consumer engagement on social platforms, all the way through to a physical product, in real time and in real life,” says Bough.
He also gave us a demo of a socially customized Oreo cookie being built in action – and it tasted good! Watch the video below.