The Internet of Things is set to change the digital marketing landscape as we know it and companies everywhere are attempting to claim a slice of the pie. Just earlier this week, Google unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices. iBeacon technology is also ensuring consumers get the best deal possible with location-based services that will ping nearby deals to your mobile. Social media too, is ensuring that users are able to share the things that they love with the people that are close to them.
While the opportunities for marketers around this new landscape are large, the abundance of data that will flow as a result of all these connected devices and shared activities raises concerns around privacy for consumers.
In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that is connected to them? Where does the future of advertising and privacy lie in a world of social sharing and connected devices? How should marketers be preparing?
ClickZ spoke to Ann Mack, director of Trendspotting at JWT, who gave her views. Watch below to hear what she had to say.