Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say.

Comcast’s AdDelivery service, which includes an automated video asset management offering for the delivery of HD and SD television spots, and digital advertising distribution company Adstream are partnering to offer an ad delivery platform for global brands.

The offering will solve challenges in distribution and bring efficiency, productivity, and a coordinated approach to a complex ecosystem, says Todd Porch, vice president and general manager of Comcast AdDelivery.

It also gives Adstream a footprint in the U.S. market.

Adstream says it integrates digital asset management, workflow tools, and a global asset delivery network on a single platform to deliver more than 2 million assets per year to more than 106 countries. It provides direct distribution to Latin America, Europe, Asia, Australia, and New Zealand.

For its part, Comcast says its AdDelivery service provides distribution for more than 10,000 national, regional, and local advertisers in the U.S. and parts of Canada. Comcast says its footprint encompasses the majority of U.S. broadcast and cable networks, local broadcast stations, cable and other multichannel video distributors, radio stations, and online video Web publishers.

According to Comcast and Adstream, their simplified platform provides advertisers with a “fast, efficient, and reliable method for managing and distributing video assets over the industry’s most expansive international ad delivery network.”

This gives marketers visibility, control, reporting, and management of advertising asset distribution, the companies say. The relationship will also allow brand managers to receive reports in real time, showcasing assets on one digital system and giving visibility of all activity across global markets.

In other words, the partnership enables brands and agencies to repurpose ads around the world more simply and to receive more reporting about how the ads are used, says Gerry Sutton, chief executive (CEO) of Adstream.

“What we’re finding increasingly is that major brands are looking to centralize their marketing activities and create ads that are appropriate [across cultures, languages, and/or geography],” Sutton says. “We offer a platform that enables them to do that effectively and efficiently using digital files.”

While he did not provide specific examples of advertisers using the platform, Sutton says Adstream is working with the “50 or 70 top agencies” and “50 or 60 of the top brands around the world as well.”

“We’re increasingly dealing with global brands and agencies looking for more coverage around the world,” Sutton says. “[The partnership] enables us to offer to major agencies and global brands the ability to have TV ads and [increasingly digital ads as well] distributed quickly and effectively.”

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource