Twitter UK has launched an interactive calendar toolkit, #OwnTheMoment, to help marketers prepare for real-time marketing opportunities.
The planner is similar to an email calendar. It features filters with Seasonal, TV, Sporting, Cultural, Business and Twitter, as shown below:
It also lists events, as well as provides business tips on how to take advantage of them using the Twitter platform. Suggestions offered by the Planner are straightforward. For example, to ride on the wave of TV show Man Men‘s final season, the Clothes Shop UK can encourage consumers to purchase an item at a discount, using the hashtag #MadMen.
A sample tweet such as the above will serve as a handy illustration for marketers looking to develop in the real-time marketing arena and seize momental opportunities.
So guys, how will you #OwnTheMoment? After all, it’s nearly Easter Sunday.