This DIY model is aimed at small and medium-sized businesses that prefer the self-serve, CPC model to the longer term, CPM model for “Paid Partners.”
Pinterest is enabling business accounts to better track their pin performance and promote the best pins to a targeted audience on a per-click basis.
The do-it-yourself “promoted pins” offering is being tested with a small group of businesses, and others can sign up here to gain access.
“We want to collect lots of feedback from U.S.-based companies in this test. If you’d like to try Promoted Pins, sign up. We’ll be in touch when we’re ready for you to get started,” Pinterest said in a blog post.
This test is different than the promoted pins in beta that’s happening with top brands for search and category feeds. A representative told ClickZ’s sister publication, Search Engine Watch, that this DIY model is aimed at small and medium-sized businesses that prefer the self-serve, CPC model to the longer term, CPM model for “Paid Partners.”
As part of the announcement, Pinterest unveiled improved analytics for business accounts.
In addition to information on what people are pinning from a website, businesses can now see which pins and boards are driving the most impressions, clicks, and repins.
Pinterest said the new analytics should be available to all business accounts soon.
This article was originally published on http://searchenginewatch.com/sew/news/2348820/do-it-yourself-promoted-pins-premiere-on-pinterest.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
There’s always a reason to tweet a new experience when using public transport and it’s now confirmed that both American and British ... read more
WeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands operating in China.
Facebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic and revenue.