In his opening keynote at ClickZ Live San Francisco, “Hackonomy: Creating Value by Breaking the Marketing Mold,” Bonin Bough, vice president of global media and consumer engagement at multinational confectionery, food, and beverage conglomerate Mondelēz International, discussed how marketing and media are changing as a result of the “hackonomy.” That term is a portmanteau of “hacking” and “economy,” which he coined to refer to a good kind of hacking in which hackers disrupt existing concepts and forge new ways of doing things.
Bough shared examples of how brands are breaking the mold with their marketing strategies to engage consumers and said it’s the brands that disrupt the norm that will come out on top. In this video, he also discusses what this means for future generations.
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact one another.
Following its acquisition of the rights to show Champions League football, BT Sport has been working to establish itself as the major rival ... read more
Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital Service.
We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.