In his afternoon keynote at ClickZ Live San Francisco, Greg Stuart, chief executive (CEO) of the Mobile Marketing Association, talked about the huge opportunities that exist for marketers in mobile. In this interview, he discusses why we are actually living in what he calls the “Age of Mobile,” as well as the importance of mobile in any brand’s marketing mix, what makes mobile a unique platform for all brands, and the biggest mistakes marketers make with mobile ads.
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Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.