Twitter Updates Tailored Audiences for New Targeting Capabilities
Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers.
Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers.
Advertisers using Twitter’s tailored audience tool can now supplement existing customer data with mobile phone numbers and advertising IDs, as well as reach new audiences with look-alike targeting technology.
Previously, advertisers used their own CRM databases along with Twitter’s API to create tailored audience lists for Promoted Tweets. Now in addition to the CRM and API approaches, Twitter will also support mobile phone numbers along with Apple IOS and Google Android mobile advertising IDs as well. This new functionality will help advertisers target customers who have installed apps and browsed products on mobile.
Twitter is also implementing a look-alike targeting capability similar to the one used by Facebook. Look-alike targeting searches advertisers’ existing audience lists and uses proprietary analytics based on common interests and keywords to help locate potential customers. The service can also be used conversely to hide campaigns from specific tailored audiences.
A new audience manager tool allows advertisers to view, edit, and create new audience lists all in one place and will give list-specific notifications.
Twitter first introduced tailored audiences last year to drive better performance for Promoted Tweets.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIn the dynamic arena of social media, TikTok takes a groundbreaking stride beyond its short-form video roots to challenge Instagram in photo sharing, ...
View articleWant loyal customers who rave about your brand? Build a virtual community. These online hubs go beyond social media, fostering deep connections and va...
View articleSocial media algorithms are constantly updated, affecting visibility and engagement. Platforms like Instagram, TikTok, and LinkedIn have introduced ne...
View articleThe deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...
View articleTikTok's best practice guide offers advertisers insights on optimizing ad campaigns, including account structure, campaign setup, data connection, bud...
View articleSocial media content calendars are crucial for businesses to plan, organize, and optimize their strategies, ensuring effective audience engagement and...
View articleSnapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...
View articleAdvertisers and brands will need to be patient with the metaverse. Brands may need to redirect or pause 2023 ad spend in the platform until it has bee...
View article