Brands Love Twitter's #WhatIsLoveIn4Words

The hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more successful with content than others.

A few days shy of Valentine’s Day, the hashtag #WhatIsLoveIn4Words had brands taking to Twitter hoping to inspire passionate feelings in their followers.

The brands that won the #WhatIsLoveIn4Words were the ones that both promoted their products and were able to keep to the lighthearted tone of the hashtag.

Red Bull tapped the face of the infamous Overly Attached Girlfriend meme to appeal to its young audience.

Though McDonald’s has had some bad social media press lately, the brand did a good job keeping on message with the hashtag.

Royal Caribbean scored by both highlighting the romance of the holiday and the romantic appeal of its cruises.

Charmin turned the hashtag a little bit cheeky with its off-color message.

And Reese’s Peanut Butter Cups made good use of its Valentine’s content.

Though no stranger to social media disasters, DiGiorno used the hashtag perfectly this time.

Subway knows that cute animals are always a win, and managed to make its sandwiches more crushworthy by proxy.

Petco also knows the value of a good one-liner and an adorable pug.

The Ad Council got serious, but used the hashtag for a powerful message.

But not every brand was a winner. Some brands got lazy with the hashtag and used it simply as a promotional tool, coming off a little tone deaf and definitely taking a little of the fun out of #WhatIsLoveIn4Words.

What do you think? Which brands scored with the Valentine’s Day hashtag and which fell flat? Leave your thoughts in the comments.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource