Online marketing news articles about the presidential campaign, social media, industry layoffs, and behavioral marketing were among the most viewed articles on ClickZ in 2008.
Here’s a look at the year’s most popular news items based on page views:
1. Clinton Needed More Search: Q&A with Google’s Greenberger
Google’s top political ad man contends savvy search advertising contributed to the success of both Barack Obama’s and John McCain’s primary season wins.
By Kate Kaye
2. Study: Blogs Influence Purchases More Than Social Sites
Blogs can have more impact on purchase decisions than social networks, a study finds.
By Enid Burns
3. ISPs Collect User Data for Behavioral Ad Targeting
Internet service providers track subscriber activities online for behavioral advertising purposes.
By Zachary Rodgers
4. Obama Spent Most of $3 Million This Year on Google
The search giant scored over 70 percent of money spent on online media buys for Barack Obama’s presidential campaign this year through April, according to information compiled from Federal Election Commission filings.
By Kate Kaye
5. McDonald’s Sprinkles Digital Fairy Dust with Happy Meal Game
Fuel Industries developed a world with fairies and dragons for pre-teens, adding a digital element to the next series of kids’ meals.
By Enid Burns
6. Does the New iPhone Hold More Promise for Marketers?
Apple introduces a faster, cheaper model with built-in GPS and makes way for blogging, e-commerce, and other mobile applications.
By Enid Burns
7. Top Social Networking Sites in May 2008
LinkedIn and Yahoo’s Flickr show triple-digit growth compared to a year ago.
Source: comScore
8. ClickZ’s Layoff Tracker for Digital Marketing Jobs
ClickZ’s ongoing tally of layoffs and headcount reductions in the digital marketing and ad-supported media sectors.
By Zachary Rodgers
9. MGM Deal Brings More Premium Content to YouTube
Video-sharing site signs deal that will bring many of MGM studio’s full-length features — supported by in-video advertising — to the Google-owned site.
By Douglas Quenqua
10. Top Real Estate Sites in February 2008
Home values may be sinking, but visitors to real estate sites were as curious as ever.
Source: comScore