Cliff Freeman and Partners in New York City was named agency-of-record for Cyberian Outpost, the Internet-only retailer of computer hardware, software and peripherals.
Cliff Freeman and Partners said it will be Cyberian Outpost’s strategic partner for a brand building and advertising effort. The decision follows a competitive review involving three other undisclosed agencies. Billings were not disclosed.
“We chose to partner with Cliff Freeman for their creativity, experience, and industry recognized leadership,” said Cyberian’s founder and president Darryl Peck. “Our goal in this national multi-media, multi-million dollar campaign is to build awareness of our brand and keep Cyberian Outpost ahead of the competition.”
“To date, there really hasn’t been any truly breakout creative advertising for Internet companies,” said Cliff Freeman. “We are delighted to have been given the opportunity to set the creative standard in what is the fastest growing area of marketing.”
Advertising is expected to appear nationally in TV, print and online beginning in November.
Cliff Freeman and Partners is an independent advertising agency of Saatchi & Saatchi plc. The agency claims billings of $300 million annually from clients including Ameritech, Coca-Cola, Domecq Importers, FOX, General Mills, Hollywood Video and Staples.
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