More NewsCliff Freeman and Partners Named AOR for Cyberian Outpost

Cliff Freeman and Partners Named AOR for Cyberian Outpost

Cliff Freeman and Partners in New York City was named agency-of-recordfor Cyberian Outpost , theInternet-only retailer of computer hardware, software and peripherals.

Cliff Freeman and Partners in New York City was named agency-of-record for Cyberian Outpost, the Internet-only retailer of computer hardware, software and peripherals.

Cliff Freeman and Partners said it will be Cyberian Outpost’s strategic partner for a brand building and advertising effort. The decision follows a competitive review involving three other undisclosed agencies. Billings were not disclosed.

“We chose to partner with Cliff Freeman for their creativity, experience, and industry recognized leadership,” said Cyberian’s founder and president Darryl Peck. “Our goal in this national multi-media, multi-million dollar campaign is to build awareness of our brand and keep Cyberian Outpost ahead of the competition.”

“To date, there really hasn’t been any truly breakout creative advertising for Internet companies,” said Cliff Freeman. “We are delighted to have been given the opportunity to set the creative standard in what is the fastest growing area of marketing.”

Advertising is expected to appear nationally in TV, print and online beginning in November.

Cliff Freeman and Partners is an independent advertising agency of Saatchi & Saatchi plc. The agency claims billings of $300 million annually from clients including Ameritech, Coca-Cola, Domecq Importers, FOX, General Mills, Hollywood Video and Staples.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts