More NewsCMG Finalizes Accipiter Acquisition

CMG Finalizes Accipiter Acquisition

CMG Information Services Inc. in Andover,MA said it completed the $35 million acquisition of Accipiter Inc. , a provider of Internetadvertising management solutions.

CMG Information Services Inc. in Andover, MA said it completed the $35 million acquisition of Accipiter Inc., a provider of Internet advertising management solutions.

The agreement, which came to terms less than one month after the intent to purchase was announced March 12, calls for Accipiter to join CMG as a wholly owned subsidiary.

Accipiter, which was acquired for $35 million in CMG stock, will merge with Engage Technologies. Engage is CMG’s real-time, one-to-one marketing profiling and targeting company for creating personalized marketing environments on the Web.

Engage/Accipiter, as a single, integrated company, will focus on developing Web advertising and marketing solutions, leveraging Accipiter’s list of customers and Engage’s database of anonymous Web user profiles.

Paul Schaut, CEO of Engage Technologies, will lead both companies. Chris Evans will remain CEO of Raleigh, NC-based Accipiter, reporting to Schaut.

CMG Information Services Inc. is an Internet investment and holding company that operates direct marketing companies along with Internet companies and venture funds focused on the Internet. Microsoft, Intel, and Sumitomo hold minority positions in CMG Information Services.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

6d Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts