Central Media Incorporated (CMI), a business-to-business firm serving the broadcast, advertising and production industries, on Tuesday tapped DDB Seattle as the agency of record for its Web-based radio spot delivery service, SpotTaxi.com.
DDB Seattle will help CMI develop corporate branding and advertising strategies for SpotTaxi.com. It’ll also develop creative and perform media placement.
“CMI’s vision is what attracted us initially,” said DDB’s chief executive officer Ron Elgin.
“We share their enthusiasm for streamlining the workflow via the Web, and we look forward to growing with them. SpotTaxi.com has already added efficiencies to our radio distribution and approval process at DDB Seattle.”
The first advertisements for SpotTaxi.com are scheduled to appear in the second quarter of 2000. The company will launch its services nationally at the National Association of Broadcasters convention in April.
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