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CMOs and modern marketing

LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world

Our Fast Five video series continues with Gyanda Sachdeva, Linkedin’s Vice President of Product Management. In this five-minute, insight-packed video, Gyanda taps into her 11+ years of expertise in product strategy, design, development, and business operations across LinkedIn’s marketing solutions.

Dive in for exclusives around CMOs, industry trends, new market dynamics, and the essentials of a CMO’s modern marketing strategy.

“The trick is to know when to convert a moment into momentum for business growth.”

Gyanda Sachdeva

Questions

Q1: How have businesses pivoted marketing strategy across 2020 and into 2021?

Q2: What do these changes mean for CMOs who are thinking about marketing for B2B organizations?

Q3: What trends has LinkedIn identified about CMOs and marketing?

Q4: How can CMOs inform their strategy to enable accurate customer targeting, nurtured relations, and community engagement?

Q5: What are the three essentials CMOs must add to their “modern marketing” strategy?

Five key learnings for succeeding as a CMO of a customer-first brand in 2021 and beyond.

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