CMOs and modern marketing
LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world
LinkedIn's VP of Product Management deciphers modern marketing and how this strategy will create champion brands in a post-pandemic world
Our Fast Five video series continues with Gyanda Sachdeva, Linkedin’s Vice President of Product Management. In this five-minute, insight-packed video, Gyanda taps into her 11+ years of expertise in product strategy, design, development, and business operations across LinkedIn’s marketing solutions.
Dive in for exclusives around CMOs, industry trends, new market dynamics, and the essentials of a CMO’s modern marketing strategy.
“The trick is to know when to convert a moment into momentum for business growth.”
Related Content
B2B Brand positioning: the cornerstone for B2B experiential brands
Digital Leaders The CMO's role as a change agent to deliver outstanding CX
B2B Senior executives, here's why you need to become B2B influencers
Digital Leaders Four great lessons in human-centric marketing
Case Study How Columbia Care Inc is redefining Cannabis retail
Q1: How have businesses pivoted marketing strategy across 2020 and into 2021?
Q2: What do these changes mean for CMOs who are thinking about marketing for B2B organizations?
Q3: What trends has LinkedIn identified about CMOs and marketing?
Q4: How can CMOs inform their strategy to enable accurate customer targeting, nurtured relations, and community engagement?
Q5: What are the three essentials CMOs must add to their “modern marketing” strategy?
Five key learnings for succeeding as a CMO of a customer-first brand in 2021 and beyond.
Subscribe to the ClickZ newsletter for insights on the evolving marketing landscape, performance marketing, customer experience, thought leadership, videos, podcasts, and more.
Join the conversation with us on LinkedIn and Twitter.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceAcoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...
View article[London, 3 November 2023] – Black Friday Cyber Monday (BFCM) is a pivotal event in the eCommerce calendar. Fospha’s comprehensive report p...
View articleAhead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...
View articleAs the amount of data on the web grows at an unprecedented level, the role of analytics has never been so vital Read More...
View articleBusinesses can deliver more value to their customers by taking a audience-led and data-driven approach in order to make informed decisions Read More...
View articleThe formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...
View articleBoots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this....
View article30-second summary: Consumer data privacy is no longer just a movement to monitor but a business fundamental Brands will need a three-dimensional appro...
View article