Competitive Media Reporting (CMR) and Jupiter Communications said they are entering into a strategic alliance in which Jupiter’s AdSpend Data Report will be acquired by CMR’s new InterMedia Advertising Solutions (IAS) company.
The companies, both based in New York City, said the agreement forms a basis for cooperation letting CMR, a tracker of traditional ad spending, strengthen Jupiter’s position as an analyst of Internet business and advertising strategies. Financial terms of the deal were not disclosed.
IAS’s InterWatch service was formed to monitor and report on advertising frequency and expenditures on the Internet. CMR has been tracking Internet advertising since 1995. Jupiter’s AdSpend Data is a source for Web ad spending data.
Joseph Philport, president of Intermedia, and Gene DeRose, chairman and chief executive officer of Jupiter, said the alliance would involve cooperative ventures.
Jupiter and IAS said they will work together in transitioning the AdSpend Data Report into the InterWatch Internet Ad Expenditure Report. IAS will assume control of the AdSpend Data Report and expand the number of Web sites tracked. Sites that will be tracked in the integrated service range from Autoweek Online to Yahoolians and ZD Labs.
Orsolya Gaal, principal analyst of AdSpend, will join IAS as product manager.
Philport said, “The acquisition of AdSpend will allow IAS to significantly expand its coverage and enhance our ability to provide accurate information to our clients. The new service will be superior to either of the existing services with respect to coverage, quality, richness of data and timeliness.”
DeRose said: “. . . with the strategic partnership in place we will now be able to direct our resources to our primary businesses with the knowledge that IAS will deliver an even more relevant product electronically to our clients.”
CMR and IAS are VNU Marketing Information Services Companies. VNU MIS is a subsidiary of VNU USA, which includes BPI Communications Inc., Bill Communications Inc. and SRDS. VNU USA is owned by VNU, a Netherlands-based international publishing and information company.
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