More NewsCNBC Latest NBC Offering in Google’s TV Lineup

CNBC Latest NBC Offering in Google's TV Lineup

Ah...the beauty of digital vs

Ah…the beauty of digital vs. traditional media: things can disappear so easily (and we don’t even need a memory hole).The latest example is Google’s “Let’s Take it Offline” blog, once dedicated to the latest news from Google’s TV, Audio and Print ad teams. Now, after shuttering the other two, it’s just “the latest news from the Google TV Ads team.”

Anyway, the latest news is that Google has added CNBC to its network lineup, following its deal with NBC Universal. “You can reach affluent males by targeting CNBC network and its popular business news content, including programs like Fast Money, Power Lunch, and Squawk Box,” notes the blog post. Google also plans to make inventory from MSNBC, Oxygen and SciFi available “in the coming months.”

Will advertisers bite? Well, I talked to a lot of people about the program for a
recent ClickZ story on Google TV, and it seems as though the company has yet to see an influx of smaller search advertisers using the service, which has appealed mainly to direct response TV advertisers.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

7d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts