When CNET launched its video-on-demand service a few months ago it said it also planned to offer the content on its Web site. That happens this week in the form of downloadable content to supply videos to “consumers while they are on the go,” a statement said. CNET also said it added Verizon as a distribution partner for its on-demand content.
This year, 154 million consumers shopped over the long holiday weekend, an increase of 3 million from last year
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.