CNN Web Sites License More NetGravity AdServers

NetGravity said the CNN Web sites have renewed and strengthened their relationship with NetGravity, adding additional software licenses to manage advertising inventory across its network of sites.

Sites include CNN.com, CNNfn.com and CNNSI.com. The CNN Web sites serve nearly one billion ad impressions each month using NetGravity AdServers.

Additional spending was not disclosed.

“The CNN Web sites are among the busiest online news and information destinations, with an average of 555 million page impressions a month,” said Monty Mullig, vice president of CNN Internet Technologies. “NetGravity’s system helps us scale to handle the traffic peaks of more than 30 million page impressions a day during major breaking news stories.”

“In addition, NetGravity’s AdServer solution fulfills our need to provide precision ad targeting and support rich media banner types.”

NetGravity’s merger with DoubleClick is expected to close early in the fourth quarter.

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