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ClickZ Daily: May 8, 2019

Data & Analytics Customer data in retail 2019: Key research findings Charlie Braithwaite Findings from recent research report on use of customer data in retail for 2019. Percent of businesses who collect customer data, think they "use it effectively," or stitch together customer journeys.     Read more

Digital Advertising How AI can save and protect ad campaigns from consumer backlash Idris Nagri Consumer opinions quickly amplify thanks to social media and one negative opinion can spiral into millions of views. How is AI slowly changing that? Read more Digital Transformation How messaging is transforming the way we do business Idris Nagri Each month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this change? Read more Social & Community The 10 types of social and relationship-based marketing platforms Jonathan Brown People spend nearly two hours per day on social. What platforms should marketers be using to reach these users? An overview of the ten main types, plus specific platforms for each. Read more Chatbots The state of the chatbot market in 2019 Idris Nagri The global chatbot market is expected to surpass $994 million by 2024, with a compound annual growth rate of 27%. An overview of the state of the chatbot market today. Read more Digital Marketing Instagram tests hiding likes: Top announcements from the F8 Conference Tereza Litsa The five most significant announcements about Instagram from the F8 conference, and how they might affect marketing strategy. Read more

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Marketing Automation How Deploying and Managing Multiple Marketing Automation Instances Will Change the Game 63% of companies who out-compete their rivals use some form of Marketing Automation. The challenge for distributed enterprises – organizations with multiple business units, products, markets, or brands – is that today's flagship Marketing Automation Platforms are not built to accommodate their business model. Businesses who need to perform marketing across multiple teams require a solution that can scale not just with their database, but with their model, organization structure, and footprint. Download this whitepaper to learn more about: The new demands modern enterprises have of marketing automation solutions The risks a marketing tool poses when it doesn't fit the business model Real-world, game-changing benefits of running multiple MAP instances   Download now Voice Giving a Voice to Your Brand Voice commerce, or conversational commerce, is a major disruptive opportunity in US retail. It opens up the possibility of building deeper relationships with consumers and literally speaking with them in real-time. Almost one quarter of all US adults already have a smart speaker in their homes, and that number is expected to reach 75% by 2020. Voice commerce as an industry is projected to be worth $80 billion by 2023. And the speed, efficiency, and convenience it provides consumers shows no sign of slowing. In this report, uncover: Current trends and statistics around the voice commerce industry Examples of existing top-notch applications for voice and AI assistants Best practices for shaping your own voice commerce strategy   Download now Marketing Technology Beyond Programmatic Advertising In 2013, Walker released a study predicting that by the year 2020, customer experience will have overtaken price and product as the key brand differentiator. We are one year away from that coming to realization, and if we remain on our current trajectory, it would appear that Walker couldn't have been more accurate. Programmatic advertising fits neatly into the customer experience picture, however, its safe to say that most people still hate ads. Any negative experience with advertisements will tarnish your customers' experiences with your brand. To succeed moving forward, your strategy needs to be adjusted. In this report, we will look to learn and explain: How advertising fits within the modern customer journey How to drive greater personalisation and relevancy through advertising The impact that new tools such as machine learning can have on your programmatic advertising success Download now