Amazon has spoiled us. Free shipping is cited as the most common catalyst for cart abandonment, but it’s hardly the only reason. How could it be, when more than three quarters(!) of online shopping carts are abandoned, according to Adobe data.

There are plenty of user experience issues that contribute to that sky-high stat. You’ll likely never get your cart abandonment down to zero, but we outline seven things to make your checkout process more seamless and reduce your rate. For instance, a mobile-optimized, fast website. By the time you’ve finished reading this sentence, the average consumer will have lost interest in waiting for a page to load.